The 12 Essentials of Church Communications

December 3, 2012 in Church, Leadership, Ministry, Pastors

Yet another fantastic resource made available by Tim Peters.  Seems as though he’s got something BIG on the horizon about to launch…

Meanwhile he’s shared the 12 essential elements of church communications. In his words

These things may not seem significant, but they are critical. In fact, they are essential.

Take a gander at the highlights and be sure to head over and read the full article:

#1 – Eternal Perspective

…It’s critical to remember that you want to produce an excellent product not for excellence sake, but because eternity is at stake…

#2 – Vision Clarity

Vision clarity is about staying focused on the mission and vision of your church…

#3 – Brand Standards

Brand Standards are the compilation of documents where you articulate the mission, values, strategy, and vision of the church…  Brand Standards are critical but often overlooked.

#4 – Communication Strategy

Your communication strategy involves understanding your audience…It helps you determine what, when and how you will communicate.

#5 - Project Systems

The systems that you set in place allow the day-to-day operations to run smoothly.

#6 - Social Media

Learning to use social media to reach the lost and to extend the influence of the church isn’t just a good idea, it’s a must.

#7 - Web Essentials

Today’s church visitors will most certainly check out your church on the Internet before they attend for the first time. It must reflect the experience they will have when they do attend.  It has to be an experience.

#8 - Guest Experience

First time visitiors expect to be greeted warmly; provide their contact information; and have someone from your church follow up with them. Fail to meet any of these expectations, and they aren’t likely to return for a second visit.

#9 - Audience Connection

To connect to your audience, you must understand who they are and how they take in information.

#10 - Creative Leadership

Understanding how to lead creative people, and how to facilitate a creative meeting are critical. Moreover, learning to lead those in authority over you who lack creativity is equally important.

#11 - External Marketing

Historically, churches have not communicated effectively to their external audiences. Most churches make the same marketing mistakes: the message is not unique; the content is not inviting; and there’s no long-term strategy in place.

#12 - Storytelling Principles

Effective storytelling is always more effective than just another event announcement. Vigorously find and celebrate the stories of people within and outside your church.

The 12 Essentials of Church Communications | Tim Peters.

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